290,000+ parents trust us with their money. Let's put that to work for you.
Nugget is the UK's #1 financial community for parents. Supporting Working Parents. Empowering Employers. Connecting Trusted Brands. We deliver bespoke masterclasses that guide employees through pregnancy, leave, and the return to work — while connecting brands with an engaged audience of working parents.
Reach new parents who are actually listening
Partner with us on content that reaches our audience natively — we've done it for Koru Kids, The Times, Nuuri and Nous.
See brand partnerships → 02 — SMALL BUSINESSProtect your business. Retain your best talent.
A tailored parental leave masterclass and toolkit for your team, from £999+VAT.
See small business packages → 03 — CORPORATEImprove retention through parental leave
From a single lunch & learn to a full team programme — trusted by Linklaters, Interpath and CBRE.
See corporate options →Parents switch brands during this window. We're in the room when it happens.
New parenthood resets habits and loyalty from scratch — 50% of our audience switched supermarkets during parental leave alone, on top of opening first savings accounts, buying life insurance and choosing new brands for everything else. Nugget connects you to that moment, and our audience trusts what we bring them: 99% of the 528 members we surveyed said they trust us to only share brands that are relevant and helpful.
Startups 100 (2025) · Nominated, bCreator Awards Parenting Creator of the Year (2024)
What our audience told us they actually want
We asked 528 members what would make a brand partnership worth their time. Their top three categories, ranked:
And what earns the trust to promote it: 73% said "they actually use the product," 72% said "an honest review that mentions drawbacks." One-post placements without follow-through underperform here — comparison content and longer-term reviews are what our audience asked for by name.
Recent partnerships
Launch campaign for a nursery search + cost calculator platform.
Year-long retainer, ongoing content on automated bill-saving.
Ongoing multi-format campaign on flexible childcare.
Ways we can partner
Story campaigns, paid ads, organic reels, or email placements to 14k subscribers. We see the strongest results from monthly retainers — consistency is what builds the trust your brand is borrowing.
Also worked with
The Times, First Table, and HM Government — who've used Nugget's audience access to reach new and expecting parents directly.
The SME Parental Leave Package
Protect your business. Retain your best talent. Lead with confidence.
Navigating parental leave isn't just about payroll — it's about culture, compliance, and cost. Replacing a mid-level employee costs an average of £30,000. Getting a pregnancy-related legal conversation wrong can cost much more.
We partner with forward-thinking SMEs to turn the "maternity leave gap" into a retention win. Understand what your legal obligations are, how to support your new parent employees, and how to enable a confident return.
Tailored for your team
We offer a range of topics for our parental leave workshops, but we can also co-create a session that perfectly addresses your company's specific needs.
Interactive and flexible
Every workshop allows for engaging Q&A sessions, ensuring your team gets answers to their unique parental leave questions. Plus, we can offer recordings, allowing for continued learning even after the live session.
Ready to learn more? Informed and empowered employees are essential for a thriving workplace. Contact us today to discuss your company's needs and explore how our parental leave workshops can benefit your team.
Packages available
Small Business Package
An hour of your time to get to grips with how to best support the new parents in your organisation.
We begin with a Pre-Session Diagnostic — a targeted questionnaire sent to your senior leadership or wider team. This allows us to map your current benefit landscape and pinpoint specific knowledge gaps or cultural friction points. Using these insights, we build a customised masterclass that moves beyond the basics.
1 hour pre-recorded Masterclass covering:
- KIT days
- Holiday accrual
- Pension contributions
- Salary reviews & bonuses
- Best practices in supporting parents during parental leave
- Best practices in supporting employees returning to work
- Any other nuances that employers might miss when administering maternity leave
- Download: Employer parental leave checklist
- 30 min follow up call for any questions
Small Business Package
Everything in our standard toolkit, delivered via a live, high-impact session tailored exclusively to your organisation.
We begin with a Pre-Session Diagnostic — a targeted questionnaire sent to your senior leadership or wider team. This allows us to map your current benefit landscape and pinpoint specific knowledge gaps or cultural friction points. Using these insights, we build a customised masterclass that moves beyond the basics.
1 hour LIVE Masterclass covering:
- KIT days
- Holiday accrual
- Pension contributions
- Salary reviews & bonuses
- Best practices in supporting parents during parental leave
- Best practices in supporting employees returning to work
- Any other nuances that employers might miss when administering maternity leave
- 5x Nugget memberships
- Pre-session questionnaire
- Download: Employer parental leave checklist
- 30 min follow up call for any questions
Nugget Parental Financial Care Package
Retention isn't won or lost in your policy document — it's won or lost in how supported someone feels while they're on leave and coming back. We partner with companies and public sector bodies who want that to be a strength, not a gap.
of mothers don't return after maternity leave, or leave within a year — costing UK businesses an estimated £650m/year in recruitment and onboarding alone.
more likely — how much more often women leave an employer over poor parental support, compared with men.
of mothers return to work earlier than they'd like because they can't afford to live on statutory maternity pay alone.
Sources: Matri Maternity Coaching (2025); Leia UK Report 2026, with Pregnant Then Screwed & Working Families; Pregnant Then Screwed State of the Nation 2026.
Benchmark your policy against 1,100+ real UK employers.
We hold the UK's largest database of real parental leave policies. Before we run a single session, we can show you exactly where your policy sits against your sector — so the business case for change writes itself.
"The session was extremely thorough and well thought through — it flowed well and was digestible, even though understanding childcare schemes is quite complex. We all felt like we learned a lot, and feedback from our frontline advisers was very positive."
What a Nugget membership actually gives each employee
Every parent and parent-to-be on your team gets full access to the same platform our 1,700+ paying members use — not a stripped-down corporate version.
Knowledge Base
A deep-dive library covering everything from KIT days and antenatal appointments to statutory rights — so no question goes unanswered.
Ask the community
A moderated hub for real-time peer support, plus direct answers from our resident employment lawyers, career coaches and financial experts.
15-min 1:1 calls
Weekly ask-us-anything video calls with Katie or Harriet, for tailored answers to their specific situation.
Planners & templates
Bestselling forecasting spreadsheets, plus ready-made email templates for employer conversations and flexible working requests.
Masterclass library
On-demand sessions covering childcare schemes, parental benefits, flexible working and return-to-work confidence.
IRL events
In-person panels, workshops and roundtables — real connection with other working parents who get it.
A single session with an independent financial adviser typically costs £150–£300. A Nugget membership gives a parent a full year of expert support for a fraction of that — which is what makes bulk team pricing genuinely good value, not just a nice-to-have benefit.
Two ways to work with us
Live Masterclass
Nugget Parental Financial Care Package
Priced around your team size — get in touch for a quote.
Get a quote for your team